EL AD GROUP TAPS THE AGENCY AS NEW EXCLUSIVE SALES AND MARKETING TEAM FOR THE CARLYLE RESIDENCES IN LOS ANGELES
Los Angeles, CA – July 24, 2013 – El Ad Group, one of the nation’s leading real estate companies with over $7.5 billion in assets and developer of iconic properties including NYC’s The Plaza Hotel and 250 West Street, is pleased to announce that The Agency has been named exclusive sales and marketing firm for The Carlyle Residences, a 24-story luxury condominium building offering 78 distinctive homes along the Golden Mile of L.A.’s Wilshire Corridor.
“We’re thrilled to welcome The Agency on board at The Carlyle,” said Samantha Sax, Director of Sales and Marketing for El Ad Group, the property’s developer. “The Agency is a dynamic team that has a proven track record of success and growing prominence in the Los Angeles high-rise market, and we’re confident that their expertise, global reach, and highly personalized relationships will lead to new sales accomplishments at The Carlyle.”
The Agency joins The Carlyle on the heels of their tremendous sales success at The Ritz-Carlton Residences at L.A. LIVE, establishing it as the best-selling new development in Southern California in 2012 with over $127 million in sales.
“The Carlyle is re-defining luxury high-rise living with its expansive floor plans, stunning views of the city and hills, and unique finishes,” said Mauricio Umansky, CEO and co-founder of The Agency. “This is by far the most exciting and most luxurious building on the Wilshire Corridor, and we’re looking forward to working with El Ad to continue the sales success already experienced by The Carlyle, similar to what we did at The Ritz-Carlton, and helping drive that momentum to a complete sell-out of the remaining residences.”
As part of this new distinguished collaboration, The Agency has engaged interior design specialists, Bowery Design Group, to create a new sales gallery and model residence. Bowery Design will provide buyers with the opportunity to purchase fully furnished residences at The Carlyle in one of three unique design styles. They may choose from a casually chic, naturally modern or simply elegant aesthetic. In addition to satisfying their discerning tastes, buyers will be able to customize new artwork, accessories and furniture to create their own exclusive turn-key home. “The Bowery aesthetic responds to interest we’ve received from buyers around the world who are looking for designer-finished homes in key markets,” says John Pallante, Vice President at The Agency. “This partnership provides an extraordinary option for buyers who are looking for the ultimate in effortless living.”